XR STUDIO
Experience brands playfully
XR STUDIO develops custom XR experiences that turn spectators into active participants. People discover, play, decide or learn through their own actions - creating a memorable brand moment and measurable engagement.
When attention is not yet engagement
An immersive image can impress. A strong experience, on the other hand, gives people something to do: solve a challenge, discover content, compare products, play together or complete a task. Only that action creates engagement and a clearly measurable usage path.
Suitable applications
| Application | Business purpose | Measurement |
|---|---|---|
| Gamified Brand Experience | Activate through a challenge, collecting, competition or reward | Starts, completion rate, repeat plays |
| Interactive Product Story | Discover a product or service through your own actions | Interactions, dwell time, follow-up |
| Trade Show and Event | Turn attention into engagement and qualified conversations | Starts, leads, CTA, conversation rate |
| Playful Learning | Convey content through hands-on trying rather than pure explanation | Completion, learning outcome, errors, time |
- Application
- Gamified Brand Experience
- Business purpose
- Activate through a challenge, collecting, competition or reward
- Measurement
- Starts, completion rate, repeat plays
- Application
- Interactive Product Story
- Business purpose
- Discover a product or service through your own actions
- Measurement
- Interactions, dwell time, follow-up
- Application
- Trade Show and Event
- Business purpose
- Turn attention into engagement and qualified conversations
- Measurement
- Starts, leads, CTA, conversation rate
- Application
- Playful Learning
- Business purpose
- Convey content through hands-on trying rather than pure explanation
- Measurement
- Completion, learning outcome, errors, time
Intake criterion
XR STUDIO only starts with a clear target audience, desired action, game or interaction mechanic, deployment context and success criterion. A one-off wow effect without engagement and a next step is not a sufficient brief.
How the experience comes together
- 01
Clarify the target audience, desired action, deployment context and success criterion.
- 02
Develop a suitable game or interaction mechanic.
- 03
Build the user flow and core moment as a testable experience prototype.
- 04
Only after sign-off, produce the application, assets, tests and roll-out package.
Examples from our work
Coca-Cola Promotion Game
A gamified brand activation with challenge and reward mechanics.
STRABAG RE:Constructors
A playful learning experience for recruitment and training.
ENTRY OFFER
XR Experience Sprint
XR Experience Sprint
Brand idea, game mechanic, user flow and testable experience prototype
Next step: XR Activation Build
Depending on scope
XR Experience Sprint
- Scope
- Brand idea, game mechanic, user flow and testable experience prototype
- Duration
- Depending on scope
- Next step
- XR Activation Build
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